5 Simple Logo Tips to Give Your Logo Love

Place your logo on products that are both functional and meaningful to help with brand placement that will get the word out about your business and help your audience fall in love!

A brand’s logo placement is a key consideration when crafting the ultimate promotional marketing campaign. Just ask Starbucks. They had to repaint many of their delivery vans because its corporate branding changed from “Starbucks” to “Sucks” when the sliding door was open – making for the infamous Starbucks Sliding Door Van Fail. This is a popular example of a good logo placement gone wrong, which then changes how the public associates this messaging with their brand. Determining your logo placement requires a good amount of thought and TLC for a successful campaign that will have your customers falling head over heels in love with your company.

Logo Tips for Placement Dos and Don’ts

You can’t just put your logo on anything and everything without considering a few factors and logo tips. When you’re planning your upcoming promotional campaign for brand placement, ensure your logo is prominently displayed for all to see. Aim for a location that makes sense, and on products that pair with your brand’s overarching mission.

Here are some do’s and don’ts to make sure your brand placement is highlighted appropriately:

    1. Do:Take advantage of promotional gifts like calendars and day planners, as they can be customized to showcase your logo on a part of the product that isn’t affected when someone turns the page or flips to a new month. Make sure the logo placement or brand information is positioned where it will deliver maximum exposure.

 

    1. Don’t:Pay for advertising space without considering how appropriate that space is for your brand placement. Billboards and larger advertising initiatives can quickly eat up a tight budget. Consider the cost benefits before putting your brand on display.

 

    1. Do:Place your logo on items that can serve as alternative business cards. For example, a small, inexpensive flash drive makes a powerful promotional giveaway item because you can store your catalog or other relevant company data on it, saving paper and printing costs. Your customers and prospects will see your logo prominently displayed on the drive each time they access your company information.

 

    1. Don’t:Sacrifice quality for quantity. It may seem like an easy solution to put your logo on anything and everything possible, but make sure you’re attaching it to well-made promotional items that will readily associate your brand with something that has tangible value.

 

  1. Do:Align your logo with trends. When creating a promotional marketing campaign, keep in mind that tactile gifts are becoming increasingly popular these days. Stress balls are especially fun as a small but simple gift that can help raise brand awareness, while helping other decrease their stress.

When you’re ready to create greater visibility for your brand, keep in mind you not only have to create a great logo, you always have to place it in the right spot. By following these logo tips, your audience is sure to grow to love your brand even more than before. For more information about promotional marketing gifts, browse our catalog of customizable items and see where your brand logo placement will make the most impact.

National Pen

We’ve got a lighter side, but we take your image and your budget seriously. We bring 50 years of experience to every order we fill. Let us know how we’re doing!

Share
Published by
National Pen

Recent Posts

A Look at Presidential Signatures & Favorite Signing Pens

Presidents Day got me thinking: what do presidential signatures look like? And do they have favorite pens (because you know…

2 days ago

Gift Ideas to Show Appreciation to Your Employees

Employee Morale Comes in Many Shapes and Sizes in 2019! Looking to recognize, inspire, and retain star employees? Stumped on…

3 days ago

Types of Pen Tips: Fine, Extra Fine & Medium—Explained!

Know your preferred pen tip size before putting pen to paper—or logo to barrel—for better writing and marketing results! When…

6 days ago

Take a Slice Outta National Pizza Day with Pizza Promotional Items

Ok, you busted me. This pizza promotional items post is really just an excuse to stare at pizza images all…

1 week ago

Crazy Umbrella Facts: The Famous, The Custom, The Deadly

Things You Didn’t Know You Didn’t Know About Umbrellas Famous Umbrellas Evil Umbrella History Custom Umbrella Facts February 10 is…

1 week ago

The Perils of Left-handed Writing

(Southpaws, We Feel Your Pen Pain) Lefties get a bad rap. And even the good news isn’t so good. Ever…

2 weeks ago