Karleen Wise Andersen

Your Cause Marketing Campaign Questions, Asked & Answered

For a small business, marketing usually needs to be smart, proven, results-driven, and often local. The idea of investing in…

6 years ago

Engraved Ink Pens & Types of Engraving for Promotional Pens

From Top Drawer to Every Drawer: Engraved Ink Pens Have Arrived Do you have to retire from a bank or…

6 years ago

Are You Expecting Too Much from Your Promotional Letter Opener?

Everyone gets letters. From younger to older, artist to accountant, day in and day out, envelopes arrive and demand to…

6 years ago

National Pack Your Lunch Day: Pros, Cons & Unsolved Mysteries

Yes, dear readers, National Pack Your Lunch Day is an actual calendar event (March 10 for the unconverted), like Bike to…

6 years ago

Taxes Are Personal. Marketing Your Tax Business Should Be, Too.

To tackle tax preparation marketing ideas, let’s back up a sec and take a peek behind all the receipts, spreadsheets,…

6 years ago

Iridescent Trends Are Everywhere on Everything

From Metallic Tote Bags to Iridescent Mugs, Metallic Won’t Be Muted and Iridescence Is Irrepressible. Is Your Brand on the…

6 years ago

The Lost Art of Letter Writing & the Role of Guilt in Resuscitating Snail Mail

Letter Writing: Who’s Got the Time? Whether you’re old or young, centennial or millennial, a discussion of the art of…

6 years ago

Slim Pens, Thin Pens, Lean Pens & Felines: Why We Love ‘Em All

We love a slim pen. So elegant. So refined. A thin pen says you’ve got time on your hands. Maybe…

6 years ago

Rollerball vs Gel (Plus Ballpoint!) Madness: Pen Types, Ink Types & Naming Gone Wild

What’s in a name? A lot of confusion! Rollerball pen and rollerball ink versus gel pen and gel ink. Oh…

6 years ago

Parts of a Pen: Anatomy of Ballpoint, Stick & Fountain Pens

Curious About How a Pen Works—But Not THAT Curious? We've Got Your Back! There are many reasons you might experience…

6 years ago