Create Your Own Full Color Custom Tote Bags!

Nobody likes a boring bag. The imprint you put on your promotional bag can be the difference between it staying crumpled up inside the grocery store cart, or being worn proudly on the shoulder at a farmer’s market. And since you want your logo to be noticed by passersby, you definitely want a bag that customers are likely to show off. Full color custom printed bags are the right place to start.

To create your own customized bag, you’ll need to choose a bag that fits your aesthetic, come up with a message that stands out, and pair it with colorful artwork. In just three steps, you can make trendy full color custom printed bags that your customers will love using.

Three Steps to Going Bold with Full Color Custom Totes

Step 1: Choose a Bag to Fit Your Style

Your brand has style, so your branding should too. Give some thought to where you imagine your bag being taken. Once you have a clear vision of the way you want your branding used, it’s easier to find the bag that will work for your needs.

While there are tons of bags to choose from—like reusable shopping bags, eco-friendly bags, and canvas totes—let’s focus on the bags that will let you feature your branding in full color.

The Park Bag

Do you want customers taking your bag to the gym or maybe out to the park? Then the go with a simple, easily portable polyester drawstring bag.

The Active Wear Bag

Maybe you have a business that uses bike couriers, dog walkers, or other active services. You can fit your on-the-go employees or customers with your branding on drawstring bags with reflective stripes. It not only gets your messaging seen, it ensures your employees and customers are seen and safe too.

The Beach Tote

For brands who want their bags carried to work, bookstores, the beach, or other crowded places, go with the beach tote. This classic design is made sturdy enough to carry whatever customers load into it, so they can show it off on all kinds of trips.

The Conference Tote

Some businesses want totes that recipients can take to industry events like vendor shows or conferences. These conference totes are great for promoting your company around other business professionals as your employees collect pamphlets and papers at events.

The Eco-Friendly Tote

This eco-friendly tote is made to deliver a positive message about both the planet and your branding. It’s constructed with jute, a durable, biodegradable vegetable fiber. Companies who want to be noticed by recipients at places like farmer’s markets and health food stores will find that audience with this bag.

Craft a Short and Sweet Message

Now that you’ve got the bag, it’s time to put something on it. Since bags are often seen at a glance, your message needs to be concise and memorable. Here are some tips for keeping it short and sweet:

  • You can always stick with just printing your brand name. There’s no better way to create brand recognition than by simply getting your brand name seen.
  • Make a statement that lets people know exactly what your company is about. If you have a slogan, this is a great place feature it.
  • Pair the saying with the artwork you plan to use. Take a look at how one of the bags below uses an image of a donut and the words “Circle of Trust” to create an interesting tote with a clear message—donuts!

Feature Your Full Color Custom Printed Design

If you already have a colorful company logo, you’re all set. Just print that along with your messaging. However, many small businesses or organizations don’t have a colorful logo they’re ready to use. Consider these alternatives to professionally designed logos:

  • Pair your brand name with a simple color blocked background
  • Lay your brand name over a faint image you’ve taken
  • Print your message in a variety of colors to catch the eye

The benefit of branding on custom printed totes is that you have plenty of imprint space to work with. Use that room to get creative. For pointers on design, take a look at the quick tips our designer gave for small business logo ideas.

Jessica Carreiro

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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