Holiday Marketing

Holiday Card Faux Pas and How to Avoid Them

The goal of a corporate holiday card is to extend warm wishes to employees, clients, and associates. This is an old-fashioned, highly civilized, and courteous gesture that can only be received well, right?

Actually, no.

There are plenty of opportunities to get holiday card-giving wrong, especially when it comes to corporate holiday cards. As our holiday gift to you, we’re going to give you some tips and tricks to help you avoid common holiday card faux pas to make sure your season’s greetings are received in the spirit intended.

Sending an Ugly Card

Fortunately, you’ve found your way to us—so you’ll never need to worry about this one. Here are a few we custom business holiday cards we really love:

Contemporary Christmas Tree

Christmas tree, gifts, reindeer–the gang’s all here in this design! It also comes with a CD full of Christmas classic songs, which we imprint with your message.

Nature’s Greetings

If you’re looking for a non-religious card, we love the Nature’s Greetings design, complete with snow and furry friends. The matching pen makes for a perfect holiday gift that also does a bit of advertising for your company, too!

Tri-Fold Welcoming Door

The perfect option for real estate agents, construction companies, and interior designers, this home-focused card brings all the warm and fuzzies.

Not Adding that Personal Touch

We get it: you’re busy, especially at this time of year. Your clients and employees get it too, because their lives are just as hectic. That’s exactly why you should take a moment to add a personal note to each holiday card you send, or to at least hand-sign them. This transforms your card from an expected token acknowledgement of the season to a genuine expression of goodwill and heartfelt appreciation.

You receive from them all year long—this is your opportunity to give, so do it right.

Let’s talk Apostrophes

We just need to say this, because for those of your recipients who notice this kind of thing, an incorrect apostrophe is seriously irritating. If you are sending a card to the Smith Family, address it to “the Smiths.” In this instance, an apostrophe signifies possession or ownership. So, unless you are sending a card to a group of people owned by someone named “the Smith,” (a whole ‘nother problem) lose the apostrophe. Please.

And the #1 holiday card no-no? Not sending one!

We’ll make it easy for you. We’ve selected the best-looking cards, paired them with CD’s filled with everyone’s favorite carols, and even included just the right message in each one. Plus, we’ll print your company logo or a more detailed message on the CD.

Even if you are a few days (weeks) late, if you flubbed the apostrophe because you hadn’t read our words of wisdom before you printed your cards, or you didn’t have time to personalize each note—SEND THE CARD.

Pens.com

We’ve got a lighter side, but we take your image and your budget seriously. We bring 50 years of experience to every order we fill. Let us know how we’re doing!

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