To gain new customers, promote your cause, improve morale, or mark a milestone…do you really need a pen with your name on it? A baseball cap sporting your logo? A USB drive engraved with your website? The short answer: Yep, you bet!
If you’re trying to create a case for the importance of promotional items, we’ll get you to the table with all the numbers you need to get buy-in and secure budget for the tried and true, game-changing power of promotional marketing.
A recent, comprehensive study by non-profit PPAI revealed the following about the importance of promotional items:
As the numbers above suggest, promotional items fire on all cylinders. What’s more, the CPI (Cost Per Impression) makes custom giveaways as budget-friendly as they are brand-building. In fact, the CPI of promotional items is as low as 1/10 of one cent—lower than nearly any other advertising medium.
Promotional marketing involves marketing with the consumer rather than at the consumer. For instance, when you give a consumer a customized pen, hat, or USB drive, they interact with your branding (often daily) rather than just seeing it in an ad.
Also, promotional gifts elicit positive emotions in your target audience. According to a recent consumer study, when a consumer receives a promotional item they feel happy, interested, thankful, appreciated, impressed, special, and connected.
The importance of promotional items boils down to this: Customized giveaways and gifts imprinted with your logo are simply more personal. And personal means emotional engagement. And emotional engagement leads to a relationship between your product/service and your target audience. Which is the precursor to a purchase every time.
Unlike other forms of advertising, a giveaway that’s customized with your unique logo, slogan, or text serves multiple purposes:
According to recent research, your recipients will keep your promotional item longer and use it more often if it’s fun, functional, and trendy. A few suggestions to get the giveaway brainstorm going:
Pens, pens, and more pens! Check out our best-selling promotional pens and other useful items. (And here’s a blog on the promotional benefits of pens!)
There’s nothing more trendy than eco-friendly (and we’re pretty sure–and surely hoping–that this one’s a trend that’s here to stay!). And here’s a helpful stat to support your eco-friendly cause: 42% of customers have a more favorable opinion of an advertiser if the promotional product they receive is environmentally friendly.
Rotate giveaways seasonally to keep things fresh. No need to go crazy here–little tweaks are effective, like a white barrel pen for spring and summer (like the White Metallic Splendor Pen) and deeper colors for fall and winter (like the Metallic Splendor Pen).
You should now have enough stats and ideas to make your case for the importance of promotional items. Define your budget, pick your products, add your imprint, and distribute with abandon among your target audience. Happy marketing from us to you. Let us know how you do!
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