Advertising & Marketing

Custom Sunglasses & More: Why Sun Safety Merch Is a Safe Bet

Summer, winter, spring, and fall, when the sun’s shining the days feel positive and the future feels promising. It’s no wonder when the sun is out, we like to be, too. Help your customers practice sun safety while they enjoy the center of our solar system all year round. Making a meaningful connection with customers often involves helping. Go the extra mile by spreading the word (and maybe a branded giveaway or two) about how to protect yourself from the sun. Following are a few sun safety tips to keep in mind while enjoying the sun and promoting your small business.  

What Is Most Important for Sun Safety?

Looking for sun safety tips that really work? According to the American Academy of Dermatology Association1, how to protect yourself from the sun is simple: 

  • Cover Up with Smart Clothing: With so many lightweight, stylish sun protection shirts, shorts, and leggings, you can keep your kids and yourself safer in the sun while still having fun. Most sun protection clothing includes a UPF (Ultraviolet Protection Factor) of 50.
  • Throw Shade and Sit in It, Too: Whether a tree, umbrella, or a wide-brimmed hat, the search for shade is a smart pursuit. If your shadow is shorter than you are, that means the sun is strongest and shade is especially helpful.
  • Go Overboard at the Ocean: Water, snow, and sand reflect the sun and increase the risk of sun damage. Use extra protection when you’re sailing, skiing, or sunbathing at the beach.
  • Apply Sunscreen No Matter What: Use a water-resistant sunscreen with SPF 30 or higher that provides broad-spectrum protection (protects against UVA and UVB rays)

When Is the Sun Strongest?

The sun’s rays are strongest between 10:00 a.m. and 2:00 p.m. Get the SPF applied and the UPF clothing on before this time period begins.  

What Are the Most Popular Sun Activities?

If you’re planning an employee outing, a client get-together, or special event, take note of the most popular events for sun seekers2

  • Going to the park for games, picnics or barbecues
  • Going to the pool or beach
  • Walking or hiking

Please Recommend Giveaways that Put Sun Safety First

What better way to show customers you care than by making it easy for them to stay safe in the sun? Check out these practical and trendy promotional products that make sun protection a snap. 

Sunglasses with Logo

Stay on trend with this sun safety tip: From sporty to classic, everyone looks a little cooler in shades. With your messaging on the temple of one of these options, you can advertise your small business as your customers stay comfortable and more protected from ultraviolet light.  

Eco Rubberized Sunglasses  

Malibu Sunglasses 

Customized Hats

The best way to stay cooler and protect your face from the downside of sun? A promotional cap, of course! Get your name on one of these baseball cap winners and advertise on the trails, at sporting events, and all around town.  

Price Buster Cap – Embroidery 

Washed Cap 

Custom Lip Balm

For sun safety from head toe, you shouldn’t start your day without sunscreen, and neither should the customers you care about! Choose promotional sunscreen and lip balm and become part of their daily skincare routine.   

Full Color Lip Moisturizer (All Natural USA) 


Staying safe in the hot sun requires hydration. These trendy drinkware options make it extra appealing to keep a cold beverage (and your logo) close at hand.  

24 oz. Aluminum Posy Water Bottle 

17 oz. Firth Stainless Steel Vacuum-Insulated Bottle 

17 oz. Nyla Stainless Steel Vacuum-Insulated Water Bottle 


Hosting a special outdoor event? Place a customized fan on every chair so guests can keep cool and comfortable whether their seat’s in the sun or shade. Great for weddings, concerts, and special services. 

Handheld Pop-Up Fan 

Mini Fan  


Fun in the sun requires cold drinks and snacks at the ready, and these customized coolers come to the rescue. Great for lunch at work, gatherings at the beach, and everything in between.   

Insulated Grayson Cooler Lunch Bag – Front Pocket 

Kooler Bag 

Keira Cooler 

Sunny Days, Sun Safety, and Strong Sales

There are so many great ways to connect with your customers as they enjoy the great outdoors. At work, at play, and day-to-day, sun protection is always in style, and your branding will be, too, when you choose a sun-ready giveaway for your next event. 


Karleen Wise Andersen

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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