The property market never stands still, and with people moving in and out of homes all the time, moving companies are busier than ever. But is your company poised to take advantage of the demand? To stand above the competition, it’s important for moving companies to find and utilise effective marketing strategies that will get their brand in front of customers who are ready or planning to move. To get you started, we’ve put together our best tips for moving company marketing so you can stay visible when it matters most.
When people are looking at buying or selling a home, they likely haven’t started looking at moving companies just yet. That means that this stage is the perfect time to get your name in front of future customers before the competition. Working with estate agents, mortgage lenders, landlords and others in the property industry can help you get your name presented to customers ahead of the competition. Not only is the timing perfect, but being referred by one of these companies adds credibility to your business in the eyes of the customer, giving your business an additional edge above the competition when customers go to compare options online later.
One of the best ways to set up these partnerships is to share marketing materials with these other businesses. They will pass on your company’s business cards, pamphlets and other branded materials in exchange for you doing the same with your customers. You can also offer discounts to customers referred through your partnered companies, something which these companies can then use to make themselves more appealing to customers. Partnerships like these benefit both companies and often result in highly satisfied customers.
While everyone needs a moving company, different customers have different needs. For example, renters with less furniture may prefer to save money by packing, moving and even driving their belongings themselves. Homeowners who have lots of heavy furniture, however, may prefer full-service movers with moving insurance. Depending on what kinds of moving services you offer, you can identify who your target audience would be and make more informed decisions in your marketing. If you’d like to learn more on how to identify and reach your target audience, don’t miss our blog post. Some audiences to consider include:
After identifying who your target audience is, you’ll want to make sure you’re putting an emphasis on the benefits you offer that appeal the most to that audience. These should be prominently displayed on your website, promotional materials, moving vans and more. Most marketing for moving companies should include:
While working with other companies is a potent form of marketing, a major part of your marketing should also be taking place online if you want to get the visibility you need. Here are some essential steps to take with your moving company advertising:
Your website is the information centre for your customers, so don’t leave anything out! Tell your story on your website with a fully fleshed out ‘About Us’ page, and show off your insurance, certifications and guarantees to instill prospective customers with confidence. You can also bring that personal touch with highlights of your best movers so customers can really get to know the heart of your business.
Hot tip: Websites can also be a great place to sell your own branded merch. Want to know more? Check out our other blog post on How to Rebrand Your Business!
If you want your website to be showing up in the right searches, make sure you’re making the most of SEO. Geotagging your service areas with your SEO will make sure your business is seen by the right people, and it doesn’t have to be hard. Not sure how to do it? All you have to do is make sure you’re using the name of your service areas in your website copy. The easiest way to do this naturally is to just have a page on your website dedicated to listing the areas you cover, then put your locations down at the bottom of your pages in a tasteful and discrete subtext. This lets customers and search engines know what areas you cover.
We’ve already talked about how being referred by the right people is a powerful thing, and reviews are just as important when customers are researching a business. A few ways you can encourage referrals and reviews from your customers include:
Social media is an essential place to establish a presence for your company. Rather than always using a search engine, customers will now often search for companies directly through social media, so make your page appealing! Moving company social media posts should show pictures of your team, your packing process, your vans and anything else that gives that personal touch to your company. You should also keep your followers engaged with your site using discounts, contests, giveaways and more. Not only does this engagement help retain loyal customers, but it also will put your page higher in social media search results. Have you already checked out our Facebook page and our YouTube channel? Don’t forget to like our page to stay up to date with the latest products and promotions.
The internet isn’t the only place your logo should be on display. Everywhere your company goes, everything you sell and everything you own has the potential for moving company advertising that you should take advantage of. Here are some top places you should be putting your logo:
Your Moving Van: Moving vans are big, moving billboards that can do some serious on-the-road marketing if you let them. Make sure you’re getting your money’s worth out of your vans by branding every side with big, bold colours, your logo and your name.
Your Uniforms: Whether your team includes on-site movers or office staff only, make sure they’re representing their company well with branded T-shirts, custom hats, and when things get chilly, trendy jackets carrying your logo.
Your Boxes: Moving will always involve an insane amount of boxes, and most moving companies will offer theirs for sale or as part of their services. In either case, make sure that logo sticks with your customers by branding every box.
Your Giveaways: Branded house fridge magnets, trendy custom pens, giveaway totes and more can be a great way to leave your customers smiling and with everything they need to find you next time they make a move or want to refer a friend. If you’re giving a gift with your services or sell branded products, make sure they carry your logo.
Good marketing is all about getting your brand in front of the right people at the right time. Whether that means coordinating with other businesses to be on-hand before customers even start looking for a moving service, or putting your website at the top of the search list when they start combing the internet, make sure you’re putting your all into your moving company marketing so customers don’t miss out on your amazing business.
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