Advertising & Marketing

Why Personalised Canvas Tote Bags Are Your Best Bet for Branding

Why Use Personalised Canvas Tote Bags for Branding Your Business?

Tote bags travel everywhere and turn your customers into brand ambassadors at the shops, on the beach, at a picnic, at the pool, at work, at school and more. When you choose printed canvas tote bags you show customer appreciation while keeping your name top of mind all year long. What’s more, canvas material connotes classic durability and timeless appeal. Associate your brand with long-term reliability using personalised canvas tote bags. 

What Is the Canvas Material for Bags Made of?

The defining features of canvas are 1. a plain weave (as opposed to the twill weave you’ll find in, say, a pair of jeans), and 2. thicker threads. The material used for all types of canvas bags made in bulk — whether large or small in size, made with thick or thin material, plain in style or with added features like zips and extra compartments — is usually cotton.  

But canvas, including the kind used in promotional canvas shopping bags, can also be made of hemp, linen (from the flax plant), synthetic fabrics like polyester or a combination of these. For instance, some canvas that’s intended for outdoor use is made of cotton that’s combined with synthetic materials to make it water-resistant or even waterproof.  

The strongest cotton canvas is called duck cotton canvas, and is used for heavy-duty applications like tarpaulin, tents and boat sails. All canvas, regardless of the material or weight, imparts a natural vibe that never goes out of style. 

Want to learn more about fabric weights and what they mean? Check out our blog post on fabric weights explained

What Type of Canvas Bag Should I Customise?

There’s a personalised canvas tote bag to suit every occasion and price point. Below, we break down the most popular styles, from all-purpose to use-specific, and from extra rugged to light and professional.  

Lee Colour-Block Tote Bag 

This trendy colour-block bag is a great giveaway that is durable, comfortable to carry and great for showing off your brand. Featuring wide carrying straps and a sturdy polyester-blend body, this bag is built to last through shopping trips, picnics and more. With lots of space for your custom imprint, this bag will carry you far. 

Varai 320 g/m² Canvas and Jute Shopping Tote Bag 

This stylish canvas and jute combination makes for a sturdy bag that holds print well. Your custom logo and message is sure to stand out with our large imprint space and flat side panels giving structure to the bag even while it is being carried. Customers will love the two-toned style created by the contrasting jute and canvas fabrics. 

Jute and Canvas Shopping Bag 

Perfect for shoppers, this trendy giveaway features coloured accents along the edges made to frame your custom logo. Laminated for durability against the weather, this bag is the perfect shopping companion for your customers and your brand. 

Canvas Shopping Bag 270 g/m² 

This bag is simple yet sophisticated, perfect for your brand! It features long handles that fit over your shoulder, plus a base gusset to give the bag more durability and structure. Customers will love the natural beige colour offered by the cotton canvas. 

Canvas Recycled Bag 280 g/m² 

Want something to advertise your efforts in sustainability? This recycled canvas bag is made from 50% recycled cotton and stands out with its bold colour options. Choose the one that fits your brand best and enjoy bold, visible advertising wherever the bag goes. Customers will also love the wide design made for greater carrying capacity and bottom gusset for greater durability. 

Organic Shopping Canvas Bag 

Go a step up from your traditional tote and promote your brand with this trendy new design. Featuring organic cotton canvas and bamboo handles, this bag is sure to be popular with customers who love natural materials. Sturdy and stylish, this bag is more than just a shopper — it’s a fashion accessory! 

Check out our full selection of custom canvas bags to find the best match for your branding.  

How Do I Clean Promotional Canvas Shopping Bags?

You’ll find that personalised canvas bags tend to be sturdy. They’re usually made of woven cotton that’s especially heavy, thick and durable. But because cotton is prone to shrinking, it’s best to spot clean your printed canvas bags and let them air dry. This will also extend the life and vivid colouring of your logo, slogan or other messaging. If your bag has been to the beach or on holiday and needs deep cleaning, there is still a way to get it thoroughly clean in the washing machine. The best approach is a cold-water wash on the gentle or delicate cycle, followed by air-drying.  

How Should I Personalise My Bespoke Printed Canvas Bags?

Here at, we are dedicated to giving everyone a truly custom experience to show your brand, your way. Here are a few steps to follow when creating your own custom canvas bag. 

  1. Find your favourite style: we offer a wide variety of canvas tote styles, ranging from shoppers to stylish day bags. What do you need your bag to carry?
  1. Choose a colour: do you want something in a natural cotton beige or something more bold and bright? You can also decide whether you want a full colour imprint or single colour.
  1. Add your logo: create branded canvas bags with your logo and custom message. Use fewer words to make your logo more prominent.

Whichever personalised canvas tote bag you choose, you’re sure to show your customers you care with this handy giveaway they’ll hold on to for years to come. Enjoy the benefits of these soft and sturdy canvas bags, both for your customers and for your brand. 


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