Advertising & Marketing

What Is Soft Touch Coating & Why Is It So Popular?

Without even realising, you’ve probably encountered soft touch coating! You can find it on all kinds of products today, like pens, planners, torches, water bottles and more. So, why is everyone adding this luxurious finish to their product lines? Well, it’s soft (obviously), but it also has a stylish matte look that’s currently on trend. We’ll cover how this effect is created and share our top list of promotional products you can customise with soft touch coating.  

What Is a Soft Touch Finish?


The term ‘soft touch’ refers to a special paint or laminate that’s applied to various surfaces, including aluminium, plastic, cardboard and more. The result is an elegant matte appearance with a rich, suede-like feel. If you’ve ever opened an Apple product, you’ve probably noticed a special, luxurious feel to the packaging. Soft touch coating is to thank! Soft touch finishes have become increasingly popular over the last decade and are now applied to a wide range of products, including drinkware, car interiors, tech packaging and pens.  

What Does Soft Touch Finish Look Like?


A soft touch coating looks like rubber and feels cool to the touch. It gives products a softer look and a richer colour. 

Why Is Soft Touch So Appealing?

When a product is enhanced with a soft touch coating, the result is a rich matte look and a uniquely smooth and rubber-like feel. But there’s more! If you’ve ever held a pen or tumbler featuring a soft touch finish, the sensation is unique. The coating is flexible and elastic, engaging the sense of touch or ‘haptics’ when the product is being handled. This, in turn, makes your giveaway even more engaging! 

How Is a Soft Touch Coating Applied?

To achieve the velvety look and feel of soft touch, the product surface is coated directly with soft touch paint or laminate. Soft touch can be applied to many surfaces, including plastic, stainless steel, aluminium, paper and more.  

Is Soft Touch the Same as Matte?

Not quite! While a soft touch finish is almost always matte, a matte look can be created without the soft coating. For example, another type of finish is powder coating, and though it has a trendy matte look, the surface is slightly rough and textured. The perk of soft touch coating is that it delivers a matte style along with soft comfort.  

How Does Soft Touch Coating Work?

Soft touch is usually made of injection-moulded (liquid) plastic or artificial rubber that is formulated to feel silky and respond like rubber. It is applied to the substrate (surface) as a liquid coating, spray or laminate. The result is a surface that is more durable, less slippery and more resistant to marks and scuffs. This adds appeal both visually and to the touch.     

What Promotional Products Feature a Soft Touch Coating?

We offer a soft touch finish on our most popular swag, including drinkware, stationery, torch keyrings and, of course, soft touch promotional pens! Check out these crowd pleasers: 

What Are the Most Popular Customised Soft Touch Pens?

A soft touch finish is a smart way to add a little magic to your branded pen. Writing is a tactile, individual experience, sometimes attached to journalling, planning and creative thinking. Adding a soft touch finish to writing instruments makes the experience even better. Here are some of our favourite soft touch promotional pens: 

For a Memorable Giveaway, Choose a Soft Touch Finish

The premium look and feel a soft touch coating delivers is a great way to easily elevate your next giveaway. Look for soft touch promotional products when you refresh your branded marketing materials, and just wait for the requests for more! 

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