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    What Are Promotional Products and How Can I Use Them?

    Businesses thrive when they have visibility and customer loyalty, and promotional products can help you gain both! Products such as pens, apparel, drinkware, bags, and so much more can be customised to carry your unique logo. Easy to take on the go for guerrilla marketing tactics, they can be used as gifts, sellable merchandise, promotional giveaways, prizes, and more, all while spreading your brand and creating positive connections with customers. Promotional items with your logo also make great corporate gifts for employees and executives, putting your brand on an impressive display that they can enjoy for years.

    Not convinced? According to a statistic from Promotional Products Association International, people who receive promotional gifts are 83% more likely to do business with the brand. We like those numbers for your business!

    What Are the Top Promotional Item Categories?

    Personalised Pens

    Pens.com has so much more than just pens, but we definitely have lots of pens, too. Shop a variety of pen types, including plastic, metal, gel ink, and stylus pens. Each can be imprinted with your name, logo, or message to help give your brand the visibility it needs to thrive. The more your pens are used, the more your brand sticks in the minds of the people you share them with. Perfect for freebies and small business merchandise, your recipients are sure to love these trendy styles and your custom products.

    Branded Office Supplies

    These promotional gifts will always be popular because they’re made to be used anywhere. From your recipients’ home office to their purse to their industry conferences, your brand will be right where they need it to be for taking notes and keeping things organised.

    We offer plenty of stationery options, including colourful promotional sticky notes, custom logo notepads, and branded notebooks. Stationery sets with a notepad and pen are perfect for leaving an impression on top clients and customers. You can also find all sorts of calendars to give your brand daily visibility for a whole year!

    Custom Keyrings

    Keyrings are affordable promotional products that make gifts for any season. Plastic keyrings are always loved by companies because of the different shapes and styles they come in to match your industry. Your imprint will stand out on a house-, heart-, or hard hat-shaped keychain!

    Order metal keyrings for an expensive feel that any company can afford, or pressed leather for a luxury gift. Many are laser engraved, which are both professional in appearance and made to last. Promotional keychain torches are also popular for all industries, offering something your customers can use regularly while keeping your brand close by at all times.

    Custom Drinkware

    Logo drinkware is another favorite promotional item that customers can enjoy every day. Your customers or prospects wake up and pour coffee into your logo coffee mug. Then they take their next cup to go in a custom travel mugs, which is when your logo gets great exposure on the bus, at the gym, and in the office. It's the type of advertising that normally would cost a fortune in advertising costs—but with branded drinkware, you can easily get the loyalty marketing you need with unbeatable visbility.

    Promotional Bags

    If you want quality display advertising for your brand combined with something that everyone needs, promotional bags are one of the best options available. Bags are made to be carried on the go, and most of our shopping totes and custom bags feature large imprints that are difficult to miss! People passing your customers on the street will see your logo and the stylish bag its printed on, giving you lots of positive impressions for every bag.

    Custom bags are also very affordable promotional items, so you'll be comfortable giving them out to a large group at trade shows or as promotional gifts at events. You can also consider printing your logo on custom reusable shopping bags for retail, clients, or employees.

    Promotional Electronics

    Earphones, wireless chargers, Bluetooth speakers, and more are waiting for your custom logo. In a technology-dominant world, these gifts are extremely popular as executive gifts, promotional prizes, and more. These affordable tech accessories also make wonderful gifts for high performing employees and important clients that you really want to impress.

    What's Trending in Promotional Products in Australia?

    When selecting promotional products, you want the logo items that will best represent your business. And as the trends change, so do the promotional items that get recipients excited. Don’t worry, we keep up to date on what’s popular in marketing so you can promote with success. Whether you want the trendiest pens or the latest styles in drinkware, our report has you covered.

    Trending logo items in Australia include:

    Rose Gold Pens: Nothing gets attention quite like luxurious rose gold on a product. Our Rose Gold Pens Collection is full of customer favorites. The only downside to stocking your reception area with rose gold pens is how quickly your pen jar empties. The upside, of course, is that people are more likely to hold onto fashionable products, making rose gold promotional pens the best for extended brand visibility.

    Drawstring Bags: Promoting is easy with affordable drawstring bags. Recipients can’t get enough of these convenient promotional gifts that can be used everywhere from day hikes to daily commutes. That means your brand will be seen wherever these stylish bags are carried.

    Metal Pens: Customers are looking for less plastic and more luxurious materials in their promotional gifts. This has led to many businesses promoting their brand with custom metal pens. These are more affordable than ever and made to last so you get even more value from your promotions.

    Drinkware: From wine accessories to travel mugs, customers love trendy drinkware. With just a few sips a day, you’re brand is getting better visibility than ever with customers, clients, and their friends and family.

    Water Bottles: Hydrating is important; it’s also in style. People love showing off their bottles everywhere they go, from the gym to the office. That makes these the perfect promotional products to display your brand. To get on the trend, look for custom water bottles with stainless steel, a powder-coated finish, bamboo trim, large capacities, and built-in handles.

    Why Choose Pens.com for Promotional Merchandise?

    Because we've been in business for over 50 years, we're comfortable saying we're promotional product experts. We only recommend custom promotional products that we know will give you a great return on your investment and make you look good in front of prospects and customers.

    Another reason to trust us for your company promotional items? You can rely on us for high quality customer service dedicated to helping you create your products the way you want them. That’s why our Customer Care Team is available to assist your order and any questions you have.

    We also have your back when it comes to low prices. Whether you're looking for cheap custom pens or clearance promotional items, we want to make sure you can maximise your marketing budget at all times. In addition to great prices, we’re always adding deals for special savings. See our coupons and promo codes.

    MORE SAVINGS

    Spend less thanks to our Low Price Guarantee. If you find it for less, we’ll match it.

    MORE FLEXIBILITY

    With our Buy Now, Pay Later option, you can get what you need, right when you need it.

    MORE CONFIDENCE

    Our Perfect Print Promise means your order is produced exactly as approved, or we’ll make it right.