When it’s time to reveal your new website, you want to get your crowd excited about all the big changes. A lot goes into a new website, including time, resources, and risk. But if executed correctly, the payoff can include more customers, larger order values, and a stronger brand presence. Promoting your website is key to creating that payoff. Following are some tried and true tips for how to promote your website to entice new clicks and bigger conversions.
Use existing web traffic, which is usually comprised of target prospects and existing customers, to create buzz around the next generation website.
Scream it from the rooftops (er, the inboxes)! Let current customers and prospects get in on the new website excitement by announcing it in a special email blast. Make it fun for your recipients by offering an Easter egg or special promotion attached to browsing. A few tips:
Many businesses communicate with customers via text. Announce your new website via a short text, including an enticing offer and highlight one great thing about the new website. “Our new website is live and faster than ever. Enjoy 10% off when you shop today.”
Use social media to post teaser announcements before the official launch. Because social media is free, and your followers may not see every post, have some fun with different angles to promoting your website.
Get the most ROI for your website revamp by making it equivalent to a red-carpet event with ongoing buzz. Customized giveaways keep your website top of mind well beyond the new launch.
If you have a physical store and also a shoppable website, giveaways promote your website among physical store customers wanting to shop from home or outside of store hours. Promote your new website at point of sale with promotional pens, notepads, and more. Use direct mail to drive traffic to your website with sticky notes and magnets that highlight your website.
Choose promotional products that offer the most visible exposure, and enough imprint space to include your website. We like these:
Water-Resistant Budget Shopper Tote: Bright tote colors draw attention, and there’s plenty of room for your new website as well.
Morris Tote Bag: Trendy two-tone design, long straps, and front pocket ensure your recipients grab this one first, and your website gets seen all over town.
Grande 16 oz Ace Double Wall Tumbler: Note double walls for colder drinks, plus a color-matched straw for spill-free sipping on the go. Your recipients are sure to keep this tumbler close and your new url on display.
Colorblock Raven Pen: The two-tone design grabs the eye and trains it on your url on the barrel. Best of all, the low price point makes this pen a great giveaway for website promotion via direct mail and customer service counters.
Mabel Notebook & Pen Set: With your new website featured on both the notebook cover and pen barrel, your updated url gets double the exposure on this modern, sophisticated set.
Full Color 4”x 6” 50-Sheet Post-it® Notes: Great for direct mail, employee supply cabinets, and point of sale, this customized pad of Post-it Notes promotes your website every time a note gets stuck!
Employ as many of the channels above as you can, and add more where applicable, including newsletters, blog posts, your email signature, online forums like Reddit, and directories like Yelp.
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