Hold tight! 2022 is here, and it’s going to be great. If you’re setting small business goals to make 2022 the best year ever, we have tips on setting business goals that set you up for a year to remember. Given the realities of small business, and the past few years certainly underscore the point, we’re all intensely aware of the external factors we can’t control. But one thing we know as we set goals for 2022 is that if we play to our strengths, success can come despite an external environment that’s wildly unpredictable. As you look to promote and grow your business this coming year, define business goals for the new year that promise to leave you feeling bigger, better, and more fulfilled by this same time next year.
When defining your major business goals for the new year, look at big milestones you achieved in 2021:
Define big things you did right in 2021. Leverage the strengths those achievements point to. Your success could be the result of talent, supply change, flexibility, customer loyalty, price point, and more. Establish macro goals for 2022 that build upon those winning characteristics of your small business. Pick two or three so they are doable and focused. Set the bar so it can be reached. Define quarterly, monthly, or weekly milestones that you and your team can hit, to keep you engaged and energized as you advance toward success while staying positive every day.
Small goals for your small business are key to a positive year ahead. The year serves up 365 days to grow with our customers, co-workers, and community. It’s meeting daily goals that leads us to a good night’s sleep and a feeling of accomplishment and connection. When looking at your daily micro activities, set business goals that feed into your macro goals. For instance:
We’ve all experienced the mystical fallacy and brutal letdown of New Year’s Resolutions. Who meets them? And if so, for how long? Your small business goals should be realistic and inspiring. New Year’s resolutions tend to be focused on a rapid, radical about-face on current routines, abandonment of current habits, and sudden adoption of new, healthy ways of being—in other words, a recipe for negativity and subsequent defeat. We mean, not to be fatalistic here, but if we’re looking for a positive 2022 we need to define small business goals that acknowledge and build off of our strengths and weaknesses today—ignoring none. Start slowly, and don’t ignore weaknesses. For instance:
Everyone likes a gift, especially if it’s “just because”. Thrilling your customers has a boomerang effect: They smile, you smile; you give a little extra, they buy a little extra. You show your employee you’re thinking of them with a travel tumbler and coffee shop gift card one morning, and they’re working late to make sure your new sales campaign is buttoned up ready for a flawless debut. The dance of professional relationships with customers and team members is dynamic. Use customized gifts to help reinforce your small business goals every day of the year.
A positive mindset is the best recipe for the best year ever. Encourage a healthy approach to business through daily acts of intention and connection.
Glad you asked! Following are fun, affordable, and brand-focused promotional items that spread positive vibes along with your brand. Cheers to a 2022 that’s better than ever!
Mineral Alpha Soft Touch Pen with Rose Gold Trim: Modern, elegant, and sure to bring a smile.
Bright Alpha Soft Touch Pen with Stylus: Brighten up any attitude and every desk–at home, on campus, or in the office.
Design Wrap Colorama Pen: Impossible NOT to spread positivity with his perfectly uplifting pen, covered with your good thoughts and creative design.
Reflections Wall Calendar: Meet daily goals and encourage peaceful reflection with this calming wall calendar.
Spiral ‘Thank You’ Notebook with Color Dividers: Organize your wins with this perfectly sized notebook.
Soft Touch Vega Journal with Pen Holder: Jotting down action items and documenting wins large and small doesn’t get any easier with this journal and pen set.
Recreation Bottle Push/Pull Lid – 20 oz.: You can’t be positive without being hydrated! These brightly colored water bottles say “winning!” in 2022.
12 oz. Kappa Tumbler: Got a lofty goal for your small business team to hit in 2022? Give an awesome incentive with this stylish water bottle.
Mini Plastic Piggy Bank: Cutting expenses, saving for a rainy day (or a vacation after you smash your revenue goals)? Keep a daily reminder, and eyes on the prize, with this piggy bank on every desk.
Your success in 2022 is as close as the skills and passions you have within yourself and your team. Leverage those to define both micro goals and macro goals, and pursue both in small bits throughout the year. Look toward 2022 with the confidence that your growth will be personally and professionally fulfilling, and the result of connection and community with the customers and employees that matter the most. With a future this bright, yep, you guessed it, you gotta wear shades.
Wondering how to turn creative talents into a thriving career? Tim Lum, owner of design studio Pixel Flex, did just…
According to Forbes, 66% of American households own a pet—so marketing to pet owners can have serious payoff.1 And even if…