Identifying and reaching out to customers is a challenge that businesses face on a regular basis. But what about retaining customers — for life? Benjamin Franklin Plumbing, in Missouri, uses a “front of the line” program for their regular customers – meaning that in the dead of winter, if your pipes freeze, you won’t have to wonder how long it will take for the plumber to come out.
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Customers for Life
Identifying and reaching out to customers is a challenge that businesses face on a regular basis. But what about retaining customers – for life? A plumber in Missouri, Benjamin Franklin Plumbing, uses a “front of the line” program for regular customers – meaning that in the dead of winter, if your pipes freeze, you won’t have to wonder when you’ll be able to get a plumber out. In a recent article on MSN’s Business on Main page, Keeping Customers for Life, companies like Benjamin Franklin Plumbing are used as a model for how to grow and retain your long-term customer base.
Here are some key steps used by companies like Southwest, ED Foods, and Crucial Technology:
- Delivery what …read more
Small business owners are often faced with the challenge of how to most effectively market their business with restricted budgets and resources. An article on bestsyndication.com titled 5 Ways Small Business Can Cross Promote, outlines the top 5 steps for making the most of your marketing dollar through collaboration.
1. Find complimentary business
2. Make an offer
3. Combine Mail-outs
4. Create a combination display
5. Link your site
This is an interesting approach to collaborative marketing. Often times, complimentary businesses or strategic partners pair up at tradeshows and conferences or in advertising campaigns. Perhaps a little ‘out of the box’ thinking …read more
A recent Wall Street Journal article “As Online Reviewers Grow, Businesses are Listening” discusses how online reviews, written by everyday customers is on the rise. With sites such as Yelp, UrbanSpoon, Yahoo Local and CitySearch, users have the ability to review and rate their favorite (and not-so-favorite) businesses. Many consumers use these sites to discover and research their choices online. In fact, the article states that 4 in 10 consumers perform online research to aid in offline purchase decisions.So how can you harness the power of this user-driven content? Some businesses publish positive reviews on their websites, or print them for viewing in their stores. …read more
How do you engage prospective customers with email marketing? The subject line. Before a customer even decides if they want to buy something, they have to open your email first. Before they open the email, they usually decide if your email is worth opening. So, the first place you have to capture their attention is the subject line.Subject Lines with the following characters have been shown to have better results:· Correct spelling and grammar· Sense of urgency· Personalization· Offer· Not spammy sounding· Be interesting but not deceivingThese …read more
For those particularly interested in SEO/SEM, affiliate marketing, social media, web 2.0 and more, consider attending PubCon. Registration for PubCon Las Vegas 2009 opened up on July 14, 2009. When: November 10-13, 2009Where: Las Vegas Convention CenterWork hard and play hard – after all, it is Las Vegas! …read more
Sometimes the best ideas come from your customers. After all, they are the ones looking to purchase from you, utilize them to help drive your business to the next level. As a company, your best interest is the customer because if you can sell or provide them what they want or are interested in, they are more likely to convert. It seems that, in general, people like to have a say in the things they buy, own, or consume. Take the example of food – while McDonald’s McCafe is growing up its own customer base rather quickly, there still many die-hard Starbucks fans. Taking the facts of coffee quality and price aside, you’re left with …read more
In this economy, people are taking a lot longer to buy, doing research, and looking for the best deal. I came across an article from ClickZ on “Optimizing Your E-Commerce Site: Three Levers for Success” and feel that it provides a great sum up of how you can improve your website to hopefully grab that next sale or lead. Here’s a quick rundown:
Understand your core demographically, geographically, and behaviorally.
· Do you have consistent messaging across the site?
· Are you targeting your core customers in the way most appealing to them?
Utilize the 4Ps: Product, Pricing, Place, Promotion
· Is your product …read more
Have a safe and wonderful July 4th weekend! …read more
Negative match is an option in paid search (talking about Google Adwords today) where you can choose keywords or related keywords that you do not want your ad to show up for. For some people, you may be thinking, “why would I not want to show up for something? I want to show up for everything!” A good amount of advertisers out there use broad match when setting up their keywords and I’m sure some even use exact match or phrase match, but probably few use negative match.
When you use broad match for a keyword, your ad will end up showing up for a lot of different searches that are similar or even related to your keyword. This is not …read more