Get to Know Your Customer Day

According to a few sources, January 20th is “Get to Know Your Customer Day”. Whether you are a small business owner or a sales professional, you have one thing in common – your business IS your customer! While it is great to highlight “getting to know your customer” once a year, this really needs to be a daily effort. This got me thinking – how can we all really get to know our customers?1. Ask! This might seem straightforward, but simply asking your customers opinion is worth its weight in gold. They can offer you insights such as product requests, service upgrades, and just general suggestions to help you give them exactly what they …read more

Trade Show Pay-Offs

In the world of small business, trade shows can be some of the best investments that can be made. They offer an opportunity for live interaction (and in recent years, virtual interaction) with fellow business members, customers, partners and vendors within your specific field. Networking, advertising, learnings and demonstrations are carved out for a customizable experience for each attendee or exhibitor.How can you make the most of these shows? Joanna Krotz discusses her strategy with Microsoft in her article “9 Steps to Making Trade Shows Pay Off”. She outlines key points, such as creating a strategy, research, having a backup plan and getting noticed. In the strategy of getting noticed …read more

Customers for Life

Identifying and reaching out to customers is a challenge that businesses face on a regular basis. But what about retaining customers — for life? Benjamin Franklin Plumbing, in Missouri, uses a “front of the line” program for their regular customers – meaning that in the dead of winter, if your pipes freeze, you won’t have to wonder how long it will take for the plumber to come out.

In a recent article on MSN’s Business on Main page, +/0+/, companies like Benjamin Franklin Plumbing are used as a model for how to grow and retain your long-term customer base.
Here are some key steps used by companies such as Southwest Airlines, ED Foods and Crucial Technology:
- Deliver what you say you’re going to do
- Expect the best
- From there, go beyond the usual
- Watch your customer, not your bottom line
- Nurture lifelong employees
- Make customers want to stick around
- Be picky about your lifelong customers
Customers truly are the heart of any business – we simply wouldn’t exist without them, so remember: treat them well and your company will be treated well in return!
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Customers for Life

Identifying and reaching out to customers is a challenge that businesses face on a regular basis. But what about retaining customers – for life? A plumber in Missouri, Benjamin Franklin Plumbing, uses a “front of the line” program for regular customers – meaning that in the dead of winter, if your pipes freeze, you won’t have to wonder when you’ll be able to get a plumber out. In a recent article on MSN’s Business on Main page, Keeping Customers for Life, companies like Benjamin Franklin Plumbing are used as a model for how to grow and retain your long-term customer base.

Here are some key steps used by companies like Southwest, ED Foods, and Crucial Technology:

– Delivery what …read more

Cross-Promotion for Small Businesses

Small business owners are often faced with the challenge of how to most effectively market their business with restricted budgets and resources. An article on bestsyndication.com titled 5 Ways Small Business Can Cross Promote, outlines the top 5 steps for making the most of your marketing dollar through collaboration.

1. Find complimentary business
2. Make an offer
3. Combine Mail-outs
4. Create a combination display
5. Link your site
This is an interesting approach to collaborative marketing. Often times, complimentary businesses or strategic partners pair up at tradeshows and conferences or in advertising campaigns. Perhaps a little ‘out of the box’ thinking …read more

Online User Reviews – How to Make Them Work for Your Business

A recent Wall Street Journal article “As Online Reviewers Grow, Businesses are Listening” discusses how online reviews, written by everyday customers is on the rise. With sites such as Yelp, UrbanSpoon, Yahoo Local and CitySearch, users have the ability to review and rate their favorite (and not-so-favorite) businesses. Many consumers use these sites to discover and research their choices online. In fact, the article states that 4 in 10 consumers perform online research to aid in offline purchase decisions.So how can you harness the power of this user-driven content? Some businesses publish positive reviews on their websites, or print them for viewing in their stores. …read more

Email Marketing Subject Lines

How do you engage prospective customers with email marketing? The subject line. Before a customer even decides if they want to buy something, they have to open your email first. Before they open the email, they usually decide if your email is worth opening. So, the first place you have to capture their attention is the subject line.Subject Lines with the following characters have been shown to have better results:· Correct spelling and grammar· Sense of urgency· Personalization· Offer· Not spammy sounding· Be interesting but not deceivingThese …read more

PubCon 2009

For those particularly interested in SEO/SEM, affiliate marketing, social media, web 2.0 and more, consider attending PubCon. Registration for PubCon Las Vegas 2009 opened up on July 14, 2009. When: November 10-13, 2009Where: Las Vegas Convention CenterWork hard and play hard – after all, it is Las Vegas! …read more

Customer Ideas and Involvement

Sometimes the best ideas come from your customers. After all, they are the ones looking to purchase from you, utilize them to help drive your business to the next level. As a company, your best interest is the customer because if you can sell or provide them what they want or are interested in, they are more likely to convert. It seems that, in general, people like to have a say in the things they buy, own, or consume. Take the example of food – while McDonald’s McCafe is growing up its own customer base rather quickly, there still many die-hard Starbucks fans. Taking the facts of coffee quality and price aside, you’re left with …read more