Promotional items are designed to help increase the awareness of your company and its related products and services. Giving a prospect a promotional item that may sit on their desk or office shelf may help you win business. Giving a prospect a marketing piece that travels with them tell the world that you exist and that the user endorses you. This is a powerful, unspoken testimonial that can help spread the word about your organization and does so at little cost.
One of the most effective promotional items for those who want mass exposure for their product is a custom travel mug.
Custom travel mugs come in all shapes and sizes. It makes sense to take some time to truly determine which specific type will help promote your business most effectively. These travel mugs really are mini-billboards and are incredibly effective at generating massive exposure for your organization, all at a low cost. With the increase of consumers who are seeking a greener way to tote their favorite hot or cold drinks, custom travel mugs are not only a great marketing tool, they are also completely practical!
Marketers are always looking for a way to put promotional items in the hands of prospects and customers that can actually see real-world use on a daily basis. For example, you can certainly give away a customized 4th of July picnic table centerpiece as a promotional marketing item, and it will see use on exactly one day out of the year. For most of us, we don’t leave the house or hop into our cars without a key ring. From a marketing penetration standpoint, it makes sense to provide a promotional item that can be affixed to a keychain. This increases the number of views your logos receives and is a constant reminder of the benefits of working with your company.
Here is a shocking fact: In 2006, 1.3 million tons of plastic water bottles were produced in America, which required the energy equivalent of 50 million barrels of oil. About 76.5% of these bottles found their way to the landfill.
Consumers today know that the decisions they make have global ramifications. With filtered water consumption increasing year after year, savvy consumers are switching from disposable water bottles to refillable sports bottles en masse. These bottles prevent serious buildup in our landfills and allow more affordable consumption of water. After all, bottled water is expensive and you can certainly refill a sports bottle from a filtered water dispenser on your home refrigerator!
The Koozie is a popular sight at many summer BBQ’s, at the poolside, or down at the beach. As we glide past the Memorial Day weekend, enjoy 4th of July BBQ’s, and culminate with Labor Day festivities, the summertime activities of our nation are centered around food, fun, and good company. Warm days bring people together, move them outdoors, and necessitate cool drinks to keep everyone happy.
The Koozie is perfectly designed to accomplish two things: it keeps your cold drink icy, and it prominently displays a logo for all to see. While many of us use Koozies with our favorite sports team logos or that of our favorite beverage company, a variety of companies have discovered the marketing advantage of distributing custom koozies.
You know you need to market your brand with promotional products, now, which ones are the right items for your organization?
The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that made Apple so successful. That said, the promotional giveaways typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:
Pens: so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in high-quality custom pens can have your prospects and customers seeking out your pen to use on a daily basis. This subconscious connection between your company and quality is priceless.
Do you think your business is too small to be online? Other projects take priority because you think it’s going to be expensive and you need to find external resources to make it happen? You are not alone! A survey from Google/IPSOS found that 62% of businesses with less than 250 employees are not online in California alone. Don’t let that convince you it isn’t important.
Now is the most crucial time to make your presence online known! Get there before everyone else does and give yourself a marketing advantage. One in five* people are looking for local businesses to learn more about them and use reviews to judge how customers value them. Customers are looking for you, now you need to be able to be found. Over the next three years, businesses that make use of the web expect to grow 40% faster than those that don.t.*
It sounds a bit odd to blog about reading blogs, but that.s just what I am going to do. When you are running a small business it is extremely helpful to learn from your peers to see how you can adapt their practices to grow your business. Everyone is so busy, head down with the day to day details that you can miss great ways to improve some aspect of your business. Don.t recreate the wheel, designate some time daily or weekly to read what others in your industry are doing, or read marketing tips in fields that you might not be familiar with . learn about online marketing, outside resources you may need, new tools in your industry, or changing needs of your customers.
Flu season has hit hard and early this year. Wreaking havoc on the majority of the US already with the worst yet to come. There are easy suggestions to avoid getting sick -we have heard them all before but soon forget.
Wash your hands, avoid touching your face and mouth, and getting some moderate exercise. Also, It has been proven that exercise can strength your immune system so you stay healthy. Just remember, gyms are teeming with germs so bring hand sanitizer to protect yourself when you are there.
Small Business Saturday is almost here! This Saturday, November 24, marks the 3rd annual day that this event will be held. As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.
Inform the Customer, Raise Awareness:
Letting people know that Small Business Saturday is on November 24, or this Saturday is crucial. Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware. When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.
November 24, 2012 is a day dedicated towards showing our support for small business nationwide. Small Businesses create more jobs and opportunities than any other business in the nation.
With the support of American Express, last year over one hundred million people came together and dedicated their efforts shopping “small.”
National Pen recognizes that the majority of our customers are in fact small businesses. Whether you need promotional tools, items for giveaways, or products to highlight your small business, let us serve you with all your needs! Come visit us @National Pen