You know you need to market your brand with promotional products, now, which ones are the right items for your organization?
The first concept to realize is that no marketing approach will fit all businesses. Ford doesn’t sell cars by adopting the same principles that made Apple so successful. That said, the promotional giveaways typically exchanged at tradeshows and during sales calls must be engineered to make a lasting impact at a reasonable price. Here are seven items that are guaranteed to make statement at any event:
Pens: so simple, yet infinitely useful. Everybody seems to use one on a daily basis and when you find one that writes nicely, it creates brand loyalty. Investing in high-quality custom pens can have your prospects and customers seeking out your pen to use on a daily basis. This subconscious connection between your company and quality is priceless.
Do you think your business is too small to be online? Other projects take priority because you think it’s going to be expensive and you need to find external resources to make it happen? You are not alone! A survey from Google/IPSOS found that 62% of businesses with less than 250 employees are not online in California alone. Don’t let that convince you it isn’t important.
Now is the most crucial time to make your presence online known! Get there before everyone else does and give yourself a marketing advantage. One in five* people are looking for local businesses to learn more about them and use reviews to judge how customers value them. Customers are looking for you, now you need to be able to be found. Over the next three years, businesses that make use of the web expect to grow 40% faster than those that don.t.*
It sounds a bit odd to blog about reading blogs, but that.s just what I am going to do. When you are running a small business it is extremely helpful to learn from your peers to see how you can adapt their practices to grow your business. Everyone is so busy, head down with the day to day details that you can miss great ways to improve some aspect of your business. Don.t recreate the wheel, designate some time daily or weekly to read what others in your industry are doing, or read marketing tips in fields that you might not be familiar with . learn about online marketing, outside resources you may need, new tools in your industry, or changing needs of your customers.
Flu season has hit hard and early this year. Wreaking havoc on the majority of the US already with the worst yet to come. There are easy suggestions to avoid getting sick -we have heard them all before but soon forget.
Wash your hands, avoid touching your face and mouth, and getting some moderate exercise. Also, It has been proven that exercise can strength your immune system so you stay healthy. Just remember, gyms are teeming with germs so bring hand sanitizer to protect yourself when you are there.
Small Business Saturday is almost here! This Saturday, November 24, marks the 3rd annual day that this event will be held. As small business owners, planning and developing ways to effectively enhance your business image is a vital process in attracting and procuring customers during this day.
Inform the Customer, Raise Awareness:
Letting people know that Small Business Saturday is on November 24, or this Saturday is crucial. Many people are aware of national events such as Black Friday and Cyber Monday, but being that Small Business Saturday is only in its third year, they still might be unaware. When customers come into your store during this week, let them know that the event is going to be going on this Saturday and find ways to raise awareness.
November 24, 2012 is a day dedicated towards showing our support for small business nationwide. Small Businesses create more jobs and opportunities than any other business in the nation.
With the support of American Express, last year over one hundred million people came together and dedicated their efforts shopping “small.”
National Pen recognizes that the majority of our customers are in fact small businesses. Whether you need promotional tools, items for giveaways, or products to highlight your small business, let us serve you with all your needs! Come visit us @National Pen
With Daylight Savings coming up on November 4, make sure that you aren.t afraid of the dark! Our LED Flashlight Key Chains are convenient, simple to use, and can help brighten any situation. They are great promotional gifts, and will help illuminate your marketing efforts!
Simple, efficient source of light
Fits conveniently on any key chain
Power to illuminate any dark place
Promotional value that lights up any relationship!
October is Positivity Month. Looking for some ways to stay on top and be more efficient? Here are some ideas to manage energy and promote positivity:
The Power of a Good Night Sleep:
While days generally consist of long hours of work followed by trying to complete tasks afterward, many people underestimate just how important sleep plays in the energy that we have. According to the American Psychological Association, 40% of adults suffer from daytime sleepiness a few days a month, and another 20% suffer a few days a week as a result of their sleep habits. This reduces energy, well-being, and ultimately causes daily activities to hinder as a result. By aiming to average at least 8 hours of sleep a night, you will begin to feel better on a daily basis and operate at a higher level.
Develop Daily Plans.
Take time on a daily basis to map out what you need to accomplish. By staying organized, you will begin to develop efficiency and identify tasks that are necessary for the utilization of your energy. Think about the hours at work and home that are dedicated to tasks other than those that are necessary (surfing the web, telephone, social media, etc.). Though we all want a little .me. time here and there, this leads to unproductive habits and drains our energy by not staying on task. By keeping an organizer, schedule, or list, you can accomplish tasks quicker, save energy, and create more time for yourself to do things you want!
October is Breast Cancer Awareness Month. Breast Cancer has touched and afflicted the lives of many, and it is during this month that we all should take the time to acknowledge this devastating disease. Whether you are a fighter, survivor, or somebody that has been touched by the disease, we should all take part in raising awareness to promote hope, further, inform those around us, and seek advancement in medicine for a cure.
How can one become involved?
There are many ways this October to become involved in the fight against Breast Cancer. Whether through charitable acts, joining a fundraiser, or simply donning the pink ribbon to show your support, anyone has the power to raise awareness. The most important factor in becoming involved with the cause is to show your support with the kindness of heart and dedication. You can find further information about National Breast Cancer Month at the National Breast Cancer Foundation: (http://www.nationalbreastcancer.org/breast-cancer-awareness-month?gclid=CPejhoy71rICFad7QgodgEwAJA). The website gives in-depth information about what the month entails and highlights possible ways to raise awareness and get involved.
This week is National Customer Service Week, and we at National Pen are always looking for ways to better extend excellent customer service to those who do business with us. Customer Service is highly important to our company because ensuring that our products fulfill your needs and wants is our top priority.
In any business, it is the company’s duty and responsibility to ensure satisfaction on all fronts. The customer is the main determinant of business prosperity and without the customer, there can be no business. Below are service highlights that have shaped National Pen Co. and our mission towards generating excellent customer service: