Survey Your Customers

Almost every receipt I get from a restaurant or fast food place has a link or a phone number to a survey. I’ve also noticed that a lot of stores and businesses are doing the same thing on their receipts. Some cashiers or waiters/waitresses even purposely circle and point out the survey when they hand the receipt to you. I’ve been noticing that surveys have become a great thing of interest to businesses lately and for good reason. Don’t you, as a business owner, want to know what your customers feel about their experience with your products, services, or business? Don’t you, as a business owner, want to learn more about …read more

Yahoo Search Marketing Tries Out Favicons

Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you’ll probably see this:

That little B in the orange box is Blogger’s favicon. It’s showing up because we are using them to host this blog that you’re reading now. If you visit our website, http://www.pens.com/, you’ll see this as our favicon:

Favicons are an excellent way for brands to distinguish themselves and establish an identity of their own. Yahoo Search Marketing, earlier this month, started a test of showing an advertisers favicon in their Search Marketing ad. This is great because it will let …read more

I Want to Buy Something on Your Website, But I Need Help!

Most of the time when I shop online, I start browsing the site, looking at the products, and realize I have questions. I’m sure this has happened to you too and surely it will happen to your customers. What types of questions/concerns might your prospective customers have? Well, there are many, they can range from simple questions to more complex ones. For example: How do I know if this shirt size will fit me? What is the return policy? I have questions about the product, is there someone I can ask? Is there a guarantee?Your prospective customers are bound to have questions when shopping, so you, as a business, should provide a …read more

Mother’s Day Marketing

It’s Mother’s Day this weekend. It’s a holiday which means it is a perfect opportunity to promote your business. Utilizing holidays to promote your products and services is great because it will draw people to your business. It will help you boost sales over the weekend where sales might normally be soft. People generally like to go out to eat on Mother’s Day, so offer a Mother’s Day special! Maybe it’s a discount, maybe it’s a special once-a-year dish. Since Mother’s Day is on Sunday, it might be quite crowded. Offer a discount for people to come eat on Friday, Saturday, or even Monday! People will likely …read more

Free to Try – Engaging Your Customers

If you are confident about your products and services, prove it. Businesses who believe in their products will stand by it and are convinced that if you tried it, you would come back again. This shows off a company that is bold, willing to take chances, and believes in what they offer.Earlier this week, two popular fast food restaurants offered their version of flame grilled chicken to anyone who asked for FREE. The keyword here is FREE, KFC and El Pollo Loco both believed their product was better and they were willing to sacrifice the cost of the product to have people try their food – fully believing that if you tried it, you would see how …read more

Credibility through Testimonials and Reviews

Before I purchase a product, I like to do a bit of research on the product and company I may be potentially buying from. I’m looking for quality, credibility, and reliability in the product and company. I want to hear the opinions of people who have purchased that product and purchased from a specific company. As with most shoppers, I would have the following questions:• What did people like/dislike about the product?• Did the product meet expectations in terms of performance, look and feel, etc.?• Is the company credible and reliable?• Do they provide all the information necessary for me to make a …read more

The Importance of Web Analytics

Often times, when I am browsing the internet or shopping for something online, I realize that a lot of these online businesses, especially the small, possibly mom & pop web stores, don’t have web analytics set up for their website. It doesn’t matter how big or small your website or web store is, web analytics are important! If you are developing and executing marketing campaigns, it is even more important!! Web analytics provides you with very valuable information. It gives you a plethora of information on your customers, your prospects, and more importantly, the results of a particular marketing effort. If you do not have analytics, it’s …read more

Reinventing Your Brand for Search

One of my colleagues passed over a very interesting article on Search this morning. It basically said that businesses are beginning to become more and more aware of the importance and power of Search Engine Optimization (SEO) these days. Because of that, they have been thinking of creative ways to step up their marketing and brand presence in search engine results pages (SERPs).It gave two examples of how marketers were willing to reinvent their brand to take an advantage in having high visibility in the engines. The first example was the Sci-Fi channel. They had started to announce that they were eventually going to be evolving into the …read more

Content is Still King

I am certain that many online businesses right now are thirsty for MORE…more visitors and more purchases, which translates into more money. Obviously, having more purchases will result in additional revenue, but how can anyone purchase your products if they have no idea what you sell, or worse, have never even heard of you before? The key is to draw in visitors, create Brand awareness, and show prospects what your business is all about.How do you get more visitors?The answer is simple, content. Not just any content, but relevant, useful content. No matter what industry you are in, …read more

Online Marketing Summit (OMS) Conference

Throughout the year, there are many different conferences, workshops, and seminars across the US focused on online marketing. These events are an excellent opportunity for marketers and anyone running a web business to network and learn more about the latest trends and strategies in the web space. Attending one of these events can be extremely beneficial for your business. Often times, the cost to attend a conference is quite pricey, especially for small businesses. However, the Online Marketing Summit (OMS) Conference put on by ClickZ should be quite affordable.OMS will focus on Social Media, SEO, PPC, Website Usability, Web Analytics, …read more