In the competitive world of marketing, advertisers need to make smart decisions about where they put their money to get the best visibility. While each industry is different, all can agree that the ideal advertising medium will attract new and return customers, create a positive impression of the company, and do it all at the best price possible. Well, thanks to studies done by some of the best marketing researchers, we’ve got the statistics on promotional products and their amazing impact on customers and on businesses.
Don’t waste your money on advertising that doesn’t leave an impression. Promotional products stick around longer than any video or radio ad, and give a real-world experience that customers can attribute to your company. Promotional product statistics show that this form of advertising is sure to leave its mark on your customers through repeated, positive exposure.
Promotional products aren’t just the most impactful advertising method, they’re also the cheapest in the long run. Why pay for an ad every time a customer sees it when you can pay once for a mug or a pen that will stick around the customer’s home for years! Not only do they stick around, but the positive impression personal products give will encourage customers to refer others to your business, even if it’s just to say “hey, these guys give great promos!”
One of the reasons that promotional products are so effective is that, unlike intrusive video ads, customers want them! Not only do they want them, but the promise of a promo giveaway can actually attract customers that otherwise would have passed you by. Whether you want to expand your audience or just reap more from your current target, promo products are the best way to draw a crowd.
Promotional products span a wide range of giveaway options, so what exactly should you be giving away? Based on these promotional product trends, the most effective giveaways are outerwear, bags, hats, t-shirts, pens, and drinkware. While branded drinkware comes at the end of the list for number of impressions per item, studies show mugs rank better than radio and video ads for helping customers remember you, and customers love their drinkware! Calendars are also widely used at home and at the office, giving lots of impression opportunities.
Promotional products and giveaways aren’t just for customers, the stats show that employees love them too! You can also use promotional products to make your other marketing efforts more successful, whether that’s on social media, video ads, in-store, or at tradeshows. Wherever you give them out, a quality promo giveaway is sure to make your company look good.
The facts don’t lie, any brand is better represented when backed by promotional giveaways. These promotional product statistics show that this form of advertising is the most well-received, the most cost effective, and gives the most lasting impressions on your recipients. Whether your giveaways are pens, mugs, bags, t-shirts, calendars, or other fun and engaging products, you’ll find there are a lot of benefits for your brand in promotional products.
2019 Consumer Study, PPAI Research
2019 Ad Impressions Study, ASI Global Survey
2020 Ad Impressions Study, ASI Global Survey
Study by the British Promotional Merchandise Association (BPMA) and Sourcing Planet
Brandon Gaille Small Business and Marketing Advice
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