If you’re wondering how to promote a website so your target audience is excited about new features and offerings, we have the answers! A lot goes into a new website, including time, resources and risk. But if executed correctly, the payoff can include more customers, larger order values and a stronger brand presence. Knowing the best way to promote your website is key to creating that payoff. Below are some proven tips for how to promote a new website to entice new clicks and bigger conversions.
Use existing web traffic, which is usually comprised of target prospects and existing customers, to create interest in the new version of your website.
Announce your new website to current customers and prospects in a special email blast. Make it fun for your recipients by offering a special promotion attached to browsing. A few tips:
Many businesses communicate with customers via text. Announce your new website via a short text where you include an enticing offer and highlight one great thing about the new website. ‘Our new website is live and faster than ever. Enjoy 10% off when you shop today.’
Use social media to post teaser announcements before the official launch. Because social media is free, and your followers may not see every post, have some fun with different angles to promote your website.
Even if your small business relies mostly on a physical shop or doesn’t sell online at all, your website is a vital channel for attracting new customers. Promote your new website at point of sale with promotional pens, notepads and more. Use direct mail to drive traffic to your website with sticky notes and magnets that highlight your website.
Get the most benefit from your new website by promoting it with customised merchandise to advertise all over town. Customised giveaways keep your website in mind well beyond the new launch. Choose promotional products that offer the most visible exposure, and enough imprint space to include your website. We like these:
Budget Shopper Tote: Bright tote colours draw attention, and there’s plenty of room for your new website as well.
Morris Two-Toned Tote: A trendy two-tone design, long straps and front pocket ensure your recipients will grab this one first, and your website will get widespread exposure.
Colour Block Raven Pen: The two-tone design grabs attention for your website imprinted on the barrel. The low price point makes this pen a great giveaway for website promotion in direct mail campaigns and at customer service desks.
Mabel Notebook & Pen Set: With your new website featured on both the notebook cover and pen barrel, your updated website gets double the exposure on this modern, sophisticated set.
Employ as many of the channels above as you can, and add more where applicable, including newsletters, blog posts, your email signature, online forums and customer review sites.
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