Are you wondering which colours will encourage your customers to buy from you? When we apply colour psychology to marketing we can choose promotional products in marketing colours that attract sales. Below we highlight what colours attract customers to buy, and why.
When we talk about making a sale, we are referring to any type of desired action that supports your small business or cause. This could be purchasing a product, contributing to your charity or applying to work for your company. In terms of these actions, does colour matter? Yes!
Blue is calming, red is intensifying. Research confirms1 that colour affects mood and signal responses. And moods and responses lead to action, including purchase decisions. Improve your chances of getting a customer, donation or committed employee by using the best colours for advertising when you choose your promotional giveaways. Consider these three colours for marketing that lead to sales action.
Red is the colour for marketing that inspires immediate attention and a sense of urgency. Red in your giveaway gets your customers’ attention and helps motivate action driven by intensity or urgency.
You will see an intense red used in logos of companies whose brands are based on action and alertness, such as news organisations, hospitals, emergency response services and energising drinks. Use bright red for your giveaway if your brand is adrenaline-driven, whether you’re involved in something serious like emergency response, or something a little more light-hearted. Check out:
Budget Shopper Tote (Red): Price is low and visibility is high on this bright red shopper tote.
780 ml RPET Bottle with Stainless Steel Cap (Transparent Red): Made of recycled plastic that grabs attention in transparent red, this water bottle is meant to be noticed.
In less intense settings, red is best used in moderation. Too much red is akin to typing in all caps or using exclamation marks at the end of every sentence. If you want the rich impact without the ‘emergency’ angle, opt for a darker red. Consider these examples:
330 ml Jetta Copper-Vacuum-Insulated Tumbler (Red): A deep red colour and high-quality construction create lasting branding impact while your customer works, travels and runs errands around town.
Metal Paragon Pen (Burgundy): Choose the burgundy barrel for a sophisticated background for your ad message.
Blue connotes calm, and sometimes cold. If your brand is centred around being trustworthy, conservative or traditional, consider blue.
If this sounds like you, consider the colour blue as your best colour for advertising to attract and convert customers. Check out these ideas:
Metal Alpha Soft Touch Pen with Stylus (Blue): The appealing blue barrel on this metal ballpoint pen looks appealing and professional as it promotes your brand.
500 ml Vasa Vacuum-Insulated Water Bottle: The elegant blue outside with ice cold water inside make for trustworthy branding and daily hydration.
Green reminds us of spring, renewal, growth and rebirth.
Strengthen your branding and move your customer closer to a sale by choosing a promotional product in green. Consider:
Translucent Cabaret Curvy Pen (Green): Add a little extra energy to your branding with this translucent green pen with curvy barrel design.
Classic Office Notebook (Green): Choose the green cover with a colour-matched ribbon bookmark and elastic closure, with your name in contrasting white.
Non-Woven Drawstring Bag (Forest Green): For a natural vibe and your name being seen on every walk, customise this drawstring bag for your next trade show or outdoor event.
The answer is that it depends on the customer, and the company. When it comes to colours for marketing that make people want to spend money, consider what your brand stands for and what motivates your customer. It could be a limited-time sale (red), a trustworthy transaction (blue) or a values-driven product or service (green). Choose a colour that accentuates who you are and what you offer. A few more examples:
Apply colour psychology to marketing to increase your return on investment with every customised promotional product. Here’s to strong sales (and blue skies) ahead!
For more on colours for marketing, check out our blog Promotional Merchandise & What Colours Mean in Marketing.
One of the best ways to promote your brand is to customise promotional merchandise that…
What is your current relationship with your customers? Are customers happy when they see your…
In other words: Why using a stylus is like eating pizza with a knife and…
Calendars are more than just a popular piece of office decor, they’re an essential part…
Your business is unique, and your promotional bags should be as well! Choose company bags…
Due to their natural look and feel, bamboo promotional products are more popular than ever.…