According to GlobalPETS, 46% of European households own at least one pet — so marketing to pet owners can have serious payoff. And even if you’re not necessarily a pet business, there are still plenty of ways to connect with pet owners and experiment with pet advertising. Read on for tips on welcoming four-legged friends (and their wallet-wielding owners) into your business, as well as for pet brand marketing ideas.
Do you want to make your business more pet-friendly? Depending on the type of business you own, here are some pet marketing ideas to get more paws through your doors.
Whether you decide to update an existing pet policy or create a new one, make sure you get the word out. Announce your pet advertising news on your most-used social channels, in your next email newsletter, with a flyer in your shop window or via some good old-fashioned snail mail.
Whether a social post or a postcard, who doesn’t love seeing a cute photo of a dog or cat? In addition to marketing to pet owners, you’ll show customers that you’re a small business who loves animals — so it’s a great way to build an authentic connection with dog owners, cat lovers and all kinds of pet parents. Here are some pet marketing strategies to get you inspired.
Everyone loves swag — and whether you’re in the pet industry or just a pet-loving business, get your customers excited with promotional pet products. Here are some of our customisable favourites.
A plastic frisbee is the quintessential dog toy — this one is perfect for playing fetch at the beach, your local park or in the garden.
Promotional Tedy Pet Container
Do you own a pet shop? A doggy bag dispenser, like this one, is a great add-on gift when customers come in to buy a lead, collar or harness.
Small businesses are at the heart of every community…and it’s never a bad idea to give back to yours. As an animal-loving small business owner, consider giving back to an animal rescue organisation in your area. In addition to earning some good karma points, showing up for your local animal community is sure to draw attention from pet-loving potential customers.
Aside from simply making a donation, here are some other ways you can do good — while also marketing to pet owners.
Looking for pet industry marketing ideas? This section is for anyone who owns a pet-related business — whether you’re a dog groomer, obedience trainer, pet care provider,or pet supply shop owner. Here are some pet business marketing tips for making a lasting brand impact.
Make four-legged customers feel special. Whether you’re boarding a cat for the first time or grooming a pup on his birthday, celebrate the moment with a branded pet product. It could be a personalised food bowl, customised collar accessory or celebratory toy. For veterinary promotional items, we love the idea of a simple certificate of bravery.
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