Gift with Purchase Ideas to Grab Attention and Increase Sales
Adding a gift with purchase is a great way to surprise and excite customers, encourage customer retention, gain brand visibility and increase average order value (AOV). Below we cover the best gift with purchase ideas and tips for various industries, price points and seasons.
What Is a Gift with Purchase?
A giveaway with purchase or gift with purchase (GWP) is a free gift that customers receive alongside a targeted purchase including:
Purchasing During a Specific Timeframe: Giving away free gifts with purchase during specific times of day or times of the year allow you keep your order numbers consistent, manage customer traffic and move inventory to keep revenue and staffing on target.
Purchasing Above a Particular Cost Amount or Minimum Order Quantity: Offer customers an incentive to buy more by offering a gift when they hit a target order cost amount. Doing so will help you increase your revenue with every purchase.
Purchasing Within a Specific Product or Category: Move seasonal or on-trend inventory with a giveaway with purchase. This adds appeal to the category and reduces the amount of excess inventory at the end of the season.
What Are the Benefits of a Giveaway with Purchase Campaign?
The best free gift with purchase ideas deliver unique advantages over other sales incentives like discounts and coupons:
Maintain High-Value Brand: A key benefit of a gift with purchase is that you incentivise a sale without discounting a high-value product or brand. The best free gift with purchase will encourage a conversion while also increasing your average order value (AOV). These gifts are often promoted as exclusive or limited in supply. Think of makeup or skincare purchases where the customer receives a sample or smaller portion of a related product bundled with a certain product or collection. The customer is introduced to even more products within the brand, and completes their purchase feeling their expectations are beyond satisfied.
Positive Customer Experience: Everyone loves an unexpected gift. The ‘unexpected gift’ is a proven tool for customer satisfaction and retention. When the customer feels they are getting more than they expected, there is a sense of gratitude, in comparison with a discount shopping experience, where they feel they are getting something for nothing. Imagine sitting down to an elegant dinner and the waiter places a complimentary desert in front of you, as opposed to you ordering the cheapest offer on the menu. Everyone feels excited and grateful, as opposed to expecting something of lesser quality.
What Are the Best Free Gift with Purchase Products?
Below are popular gift with purchase ideas that cover different industries, price points and occasions:
Higher-Price-Point Free Gifts with Purchase
When your products and services are worth more, your gift with purchase should offer the same level of luxury:
Entice Customers to Take Action with a Little Extra Love
These gift with purchase ideas are a great way to sell key merchandise when you need to and hit revenue goals without discounts. Pick promotional gifts that support your brand and your budget for maximum benefit. As you make the extra effort to give your customers more value for their money, you will see greater customer loyalty in the future.