If you own a small business, you deserve big attention. Consumers favour small business owners and given the choice, they would rather spend their money with you than with a big competitor. But if you’re wondering how to increase brand visibility without breaking the bank, we can help. Help potential customers find you by adding these cost-effective ideas to your marketing and visibility strategy!
Your shop front could be on a busy street or an out-of-the way location, but you can maximise in-store visibility and year-round traffic with these in-person engagement tactics:
Whether your business is a specialised ecommerce company, or a physical small business in a hard-to-find location, creating business visibility online is key to consistent traffic. Check out this checklist of action items for online brand visibility.
Increase visibility for your business online by being specific and current with your online content:
Below are a few of our best-selling products for visibility in business. Check out all our promotional items to find the perfect match for your business, brand and budget.
Totes: At the checkout and the farmers’ market, increase visibility in every crowd with a branded tote.
https://www.pens.com/uk/p/morris-thank-you-tote-bag/prd-ybsmztkt/
Drinkware: Everyone can use a seasonal drinkware upgrade, so make sure your brand is on their next favourite mug or tumbler.
https://www.pens.com/uk/p/325-ml-full-colour-ceramic-mug/prd-w8cdlcma/
Keyrings: A customised keyring is a useful gift for customers and optimises brand visibility for your small business while staying within budget.
https://www.pens.com/uk/p/personalised-led-keyring-torch/prd-zxabndc1/
Pens: Take one, take two — the more they take, the more advertising you get. Pick a trendy style that keeps your name close at hand.
https://www.pens.com/uk/p/rainbow-alpha-soft-touch-pen-with-stylus/prd-zpejmjhh/
Mints: Add your name to mint tins for brand visibility (and fresh breath!) among customers at your restaurant or hotel.
https://www.pens.com/uk/p/mint-dispenser-946/prd-wnz6lawv/
For more inspiring ideas around what is the best way to gain visibility in business, check out these related blog posts:
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