Event Planning

Trade Show Giveaways to Make Your Brand Stand Out

If you’re planning to attend a trade show, expo or industry conference, you’re probably looking for the top trade show stand giveaway ideas. Along with your stand, signage and other supplies, trade show giveaways are a must. Since choosing the right branded trade show giveaway can mean the difference between drawing a crowd and having them pass you by, the items you select are important. We’ve got you covered with suggestions for the best trade show giveaways and tips for how to leave a lasting first impression.

Why Are Trade Show Giveaways Important?

Trade show giveaways draw visitors to your stand, encourage networking and leave customers with a keepsake that starts your relationship off right. 

Do Trade Show Giveaways Work?

Yes! Here are some statistics around the value of promotional merchandise at trade shows:

  • 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.1
  • 52% of people say they are more likely to visit a stand if there are branded trade show giveaways or other incentives.2
  • 76.3% of attendees had a favourable attitude toward the company that gave them a trade show giveaway.1

How Do I Choose the Right Trade Show Giveaway for My Small Business?

Trade show exhibitors consider the following giveaway characteristics when choosing a branded trade show giveaway.3 Rank these giveaway qualities to choose the best trade show giveaway for your target audience:

  • Customised: Choose a product that allows you to imprint your logo, slogan or text. This way your customer can remember you every time they look at your gift.
  • Low-cost: If you anticipate many visitors to your stand, you may want to personalise a lower-priced item. You may also choose to give higher value trade show giveaways to customers with whom you have a more meaningful interaction.
  • Perceived as Valuable: You don’t need to spend a lot on giveaways for your recipients to consider them valuable. Choose thoughtful gifts and focus on trendy items and contemporary colours.
  • Small: Many attendees travel to events and appreciate giveaways that are easy to slip into a carry-on bag.
  • Support Overall Marketing Message: Choose a trade show giveaway that is related to your business or service. For instance, if you are in the healthcare industry, consider sun cream or a first aid kit.
  • Trendy: When it comes to promotional products for trade shows, trendy gifts help to attract attention and draw customers to your stand. Consider reusable items like stainless steel straws or totes made of recycled plastic.
  • Useful: Your expo attendees want to collect useful giveaways, especially if they are travelling with luggage and have limited space. Items like drinkware, totes and stationery are easy to pack and sure to be used after the show.

What Are the Most Popular Branded Trade Show Giveaways?

Promotional products for trade shows are available for any budget and in any style and size. So how do you make sure you choose the best trade show giveaways to attract your target audience? When trade show visitors are browsing the stands, the giveaways that attract their eye tend to be items they know they will keep and use. Below we break down the most popular categories for trade show giveaways:

  • Bags: Topping the list of the best trade show giveaways is the very handy trade show tote. These promotional bags are used during the event to hold literature, giveaways and personal belongings. Higher quality totes are also used for work, home and travel and will advertise your name for years to come.
  • Sweets: Like bees to honey, sweets are sure to bring customers to your stand and keep them chatting long enough to secure a collection of mints, candies or chocolates. Choose from our wide selection of individually packaged treats that are just right for hungry trade show visitors.
  • Aprons: If yours is a food-related business, a branded apron is a high-value choice.
  • Pens: Customised pens are easy to get to the show and always useful for your customers. Keep your branding current with these contemporary options.

Start Your Event Off Right with the Best Trade Show Giveaways

Your event guests are looking for reasons to engage with your brand, and trade show giveaways offer a perfect reason to start and continue a conversation. Choose a giveaway that suits your style and speaks to your business offering. Trade shows and expos are chaotic! Let your branded trade show giveaway help customers remember you fondly long after the event.

Sources:

  1. https://enterpriseengagement.org/articles/content/8288892/effectiveness-of-promotional-products-as-giveaways-at-trade-shows-an-attendees-perspective/
  2. https://usatradeshowshipping.com/resources/trade-show-scavenger-hunt/
  3. https://www.socialpoint.io/best-trade-show-giveaways-2018-survey-on-strategies-features-choices-perceptions/
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