Looking to grow your business? Summer is a great season for connecting with customers. Put your logo on every beach ball tossed at your company’s team-building event. Add your imprint to every Frisbee® thrown at your business’ party in the park. The best summer giveaways attach your small business to the best memories of the season!
What Are the Best Summer Giveaway Ideas for My Business?
Every recipient who is excited about summer will love getting a summer-themed gift. To maximise your brand visibility, personalise a summer promotional product that’s sure to be a favourite. Maybe it’s the wine tumbler they take to every concert in the park, or the sports water bottle they take on every bike ride. When choosing your summer branded merchandise, consider these three factors to get the best return on investment:
Target Audience: What are your customers interested in? Do they tend to be younger or older? More or less active? Fashion-oriented or interested in nature?
Budget: Look at summer promotional product ideas that are high enough quality to impress your customers and affordable enough to distribute generously. For instance, a mail order giveaway (such as a collapsible can cooler) should cost less per piece than a summer gift for long-term customers or valued employees (such as a folding chair and cooler bag).
Target Activity: Choose summer giveaway items that support an activity your customers enjoy or that your business supports. Popular summer activities to consider:
Sea: Beach, pool, sailing, fishing, kayaking, canoeing, stand-up paddle boarding
Our most popular summer giveaways are fun and functional. Many of the best summer giveaways are designed for outdoor activities. These summer merchandise ideas keep your brand on display throughout the season’s sunny days:
Travel Mugs: Add your name to a travel mug for visibility with every hot or cold beverage enjoyed during weekend getaways, holidays and days spent hiking or at the beach.
Tip: Summer is a popular time for camping, hiking and exploring nature. For extra appeal, choose a summer giveaway from our Better Branding collection of recycled, responsibly sourced or sustainable merchandise.
Summer Is the Perfect Season for Fun Branding
Summer is associated with adventure, recharging, relaxing and exploring. Our minds are open and our spirits are lifted. Use our summer promotional product ideas to increase brand awareness, grow sales and show your customers and employees how much you care.